One intriguing element of this Newman administration’s “war on bikies” in Queensland has become the struggle for the hearts and minds of ordinary citizens.
In an effort to convince the people of this threat and also the demand for its regulations introduced to counter it the government has engaged in a vigorous public relations campaign directed at demonstrating the menace of their criminal threat.
Propaganda, to succeed, must be considered. To be considered, it has to be plausible. To be plausible, it has to be authentic. Thus, has the effort worked? Have Queenslanders easily accepted the legislation?
The Communication Strategy
In political conditions, reacting strongly to perceived offender challenges is a favorite public platform for virtually any government to expand its own crime fighting credentials.
Last October, the Queensland government spent almost A$800,000 on first advertising to inform the general public about regulations and what they had been meant to attain.
Before this season, an additional A$500,000 tender was set out to get a marketing company to attempt and halt the rot that had put to the government’s effort identified problems with regard to community perspectives and perspectives about the steps taken in reaction to criminal motorcycle gangs.
Implementation Of This Plan And Key Message
Authorities figures, such as say attorney general Jarrod Bleijie, have stated that the criminal group legislation have decreased Gold Coast crime because they were introduced annually. Bleijie claimed that: Statistically we’ve observed significant armed assaults, armed robberies around the GC (Gold Coast) decreased by some 43%, we have seen a reduction in private assaults of 25%.
All These Are Firm But Reasonable Laws And They’re Working.
Actually, Queensland Police Service (QPS) my police information from September 2013 on January 2014 reveals there’s been a 12% growth in regard to overall offense around the Gold Coast. The information also demonstrates that since September 2013, all assaults (there is not any particular category for “private” assaults) have climbed by 37 percent to 169 for the month of January 2014 from the gold coast region.
The crackdown would likewise drag non bikies to the conflict was among the myths Bleijie tried to publicly debunk if the steps were introduced. This law will aim just criminal bike group members. Other law abiding bicycle riders don’t have anything to be worried about.
Social media put paid for the particular claim when Jamie Evans, a law abiding motorcyclist, published a video on YouTube where he had been intercepted by authorities for the 21st time. The movie went viral. QPS Commissioner Ian Stewart has been made to apologize to Evans and most of recreational riders.
Stewart confessed that these passengers were likely to be influenced by regulations: Some fantastic men and women locally, such as recreational motorcyclists, are likely to be inconvenienced and I am sorry if that has occurred to Jamie.
Favorable Media Presence
Perhaps more about is the inadequate decision making on which instances to publicize. If you asked most people who the important arrests of this bikie crackdown were, then it’d function as “Yandina five” (who met for a drink in a Sunshine Coast bar), the “ice cream five” in Surfers Paradise, along with librarian Sally Kuether.
Not one of these instances does anything to reveal the claimed advantage of the legislation in combating serious organized crime. Yet they’ve dominated the headlines.
Even though there was a important message to undergo, it simply can’t for want of favorable media coverage. Police media consultants will need to create more prudent decisions about which arrests and surgeries to publicize. As gatekeepers to usable results and data, they have the capability to achieve that.
The failure to acquire the crucial message out is much more remarkable once you consider the bikies themselves mounted no coordinated effort of resistance.
Despite bikies groups having hired the exact same PR company as the past time, thus far most resistance to the laws seems to be ad-hoc and by a broad cross section of culture. Mainstream programs, like the ABC’s advertisements show the green Nation, also have resisted the authorities effort.
Who’s Your Goal?
Possibly the government’s largest error from a PR perspective has been to expand the war by a little group who were perceived as offenders already (bikies) to incorporate the general public. This was accomplished by moving to govern building businesses over alleged connections to bikie gangs.
Not satisfied with bothering the grim workforce, Queensland premier Campbell Newman branded members of the legal fraternity involved with safeguarding bikies as: portion of this system, part of this criminal gang system.
Up to now, no attorney was billed as being a player of a gang, nor below the anti bikie legislation. And when, later on, you are acting as a juror at another trial, dismiss ill informed remarks about hired guns, remarks which smear hard working professionals that are performing their duty.
That the Queensland government has backed itself into a corner in which it could defend its laws exclusively by denigrating its rivals and belittling the judicial procedure, which will be our defense from arbitrary and discriminatory procedure.
But Not Everybody Is Moving The Bikies’ Way
The gangs appear to have won complete aid from the blogosphere in the snivelling left and liberals from the media and law.
In fact the most concerning statistic to the authorities has to be the recent Galaxy poll, which revealed that only 48 percent of Queenslanders surveyed endorsed the bikie legislation, 7 percent were uncommitted and 45 percent were not in favor. Those supporting the legislation dropped from 56 percent in November this past year.
This reduction of service is extraordinary since we’re referring to legislation developed to target criminal behavior: the type of problem that the overwhelming bulk of society would usually support.
Ultimately, a survey conducted at Newman’s chair of Ashgrove revealed 44% of respondents were not as inclined to vote to the LNP due to the laws. Such people opinion is causing headaches not merely for the government, but also for the country resistance.
In the middle of all this, somebody ought to have read the sage advice offered from Hubert Humphrey. Maybe then this media effort wouldn’t have gone off course.